Why a healthy magazine community is important by Dianne Rinehart, December 2005
Saturday Night – a magazine dedicated
to providing in depth analysis and reporting on Canadian issues
and policies – closed shop on Oct. 20th.
The Walrus magazine, a similar take-no-prisoners journalistic crusader,
is seeking charitable status to stay afloat.
Meanwhile, controversy abounds at other Canadian magazines: Kim
Pittaway, the editor-in-chief of publishing powerhouse Chatelaine,
and Calgary-based Avenue Magazine’s editor, Janice Paskey,
both stepped down from their positions reporting that they were
uncomfortable with what they perceived to be editorial interference;
and Maclean’s, Canada’s flagship news magazine, named
respected former National Post editor, Ken Whyte, as both editor
and publisher – two jobs historically considered a conflict
of interest to hold at the same time.
Should we care?
We might care more after watching George Clooney’s new directorial
gem, Good Night and Good Luck, based on the true story
of how CBS TV journalist Ed Murrow’s brave reporting brought
down the ’50s evil empire known as Senator Joe McCarthy. (Clooney’s
brilliance is in palpably portraying the gut-wrenching terror of
taking on powerful institutions.)
Like The Insider, the Russell Crowe movie based on the
true story of how CBS almost pulled a 60 Minutes investigative report
on the tobacco industry for fear court suits threatened by the multi-nationals
would bankrupt the entire network, never mind the show, Good
Night and Good Luck illustrates just how fragile democracy
and consumer protection are in the absence of strong-willed and
financially powerful media capable of fighting court battles, never
mind making up for lost revenues from the advertisers who –
and this is their right – turn tail from controversial subjects.
DIANNE RINEHART has worked as a senior reporter and editor,
as well as a freelance writer, for news organizations, newspapers
and consumer magazines in Toronto, Ottawa, Vancouver and Moscow.
Rinehart currently writes a twice-weekly political and social affairs
column for the Hamilton Spectator, which also appears frequently in
the Vancouver Sun and regularly in the Montreal Gazette.
Most recently, she was editor-in-chief of Homemakers magazine, where
she assigned and published articles that won the B’nai Brith
and Amnesty International Human Rights Media Awards, as well as many
others which were nominated for National Magazine Awards. This year
she is teaching feature writing to second-year students at Ryerson
University’s School of Journalism.
And therein lies
one of the major issues that bedevils the media: to be strong enough
to fight big business, government, unions and other interests –
and thrive as a business – you need advertising support. But
fear of losing that support can cause you to make editorial compromises
that in turn jeopardize other democratic freedoms and consumer rights.
That’s why an informed, involved, readership that cares is
an essential part of a winning formula – with editors and
publishers who constantly question editorial strategy (and each
other’s take on it) – to create strong, influential,
independent and well-read media that protect us all.
Good Night and Good Luck is a reminder of this. Murrow
wouldn’t have received network permission to raise the questions
he did, if he didn’t have the strength of loyal viewers backing
him. And though it’s about a TV program, messages delivered
to Murrow in the movie, such as: advertisers don’t want controversy
and will pull their ads; and people want entertainment (not issues),
are comments every magazine editor hears from publishers and advertising
representatives.
The battle lines aren’t new, and are, in fact – when
they work best – what remind journalists to make sure they
get all their facts right before publishing stories that could ruin
businesses, governments, or peoples’ reputations.
A good publisher saying: “Are you sure?” – as
the legendary Katharine Graham did at the Washington Post during
the Watergate saga – can be as important to the reporting
process as the journalists chasing down corruption.
But so should editors fear giving into publishers and ad reps who
are trying to create fairyland environments for their advertisers
to the point they worry more about what advertisers want in the
magazine than what readers do.
And while there are successful examples of editors also acting as
publishers, we should be aware that there are also dangers. For
one, it’s awfully hard to have an argument with yourself when
conflicts between advertising and editorial occur. Or as Charlotte
Empey, the former editor-in-chief and publisher of both Homemakers
and Canadian Living magazines put it: “Brainstorming with
yourself isn’t very much fun.”
I, biased journalist that I am, think if everyone reflects on what
it is readers want from a magazine – entertainment, service
stories to help them through their days, stop-the-presses investigative
pieces, and entertaining and informative ads, then everyone should
be in agreement on delivering just that, and nothing less. Most
importantly we should remember that a powerful product is never
going to be delivered – in the face of conflicting interests
– unless magazine consumers demand it.
In the end, should we care about the demise of strong issues-oriented
magazines such as Saturday Night or the pressures on women’s
magazines to avoid controversial issues? It depends, gentle reader,
on whether you believe a strong media, with newspapers, magazines,
radio, and TV working in tandem, is necessary to protect our rights
and freedoms and give us the ability to make informed consumer and
policy decisions.
But if you have doubts, go see Good Night and Good Luck.